Media Release: Bring Back the Mile

Bring Back the Mile Launches
National campaign to elevate and celebrate the iconic distance

The Mile holds a special place in Track & Field and beyond. No running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The first sub-4 minute mile by Great Britain’s Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century, and no other event has produced an equivalent of the sub-4 minute mile standard in the sport, in the media and in the public’s mind.

Unfortunately, the Mile has lost some of its luster over the past decade, especially at the High School level where the 1600 meters is run, 9 meters short of a Mile. Today, we introduce the Bring Back the Mile campaign at: www.bringbackthemile.com

Our Bring Back the Mile mission is simple: To return the Mile to prominence on the American sports and cultural landscape by elevating and celebrating the Mile to create a national movement. Visit www.bringbackthemile.com and let’s Bring Back the Mile!

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